28 Jul 2015
When the Super Bowl was on, did you DVR it only to fast forward it and watch the commercials?
For some reason, everyone can’t wait to watch the Super Bowl commercials, but if you’re watching regular TV and there’s a commercial, what do you do?
If you have a DVR, you simply fast-forward it. No one wants to watch them.
The new ways people consume TV nowadays means newer methods of delivering ads.
In fact, Netflix Chief Product Officer, Neil Hunt, thinks the future of TV will be,
“Unbundling cable packages, more personalization of content and an end to TV commercials as we know them.”
Let’s look at how TV commercials are evolving.Read More